Marketing

A discriminating monopoly occurs when a single entity dominates a market and discriminates in pricing, terms, or access to its goods or services based on various factors such as location, customer type, or purchasing power. Unlike a standard monopoly where a single seller controls the market, a discriminating monopoly adds the element of differential treatment […]

Dispatching rules are guidelines or algorithms used in production and operations management to prioritize and schedule tasks or jobs within a manufacturing or service environment. These rules help determine the sequence in which jobs are processed, aiming to optimize efficiency, minimize waiting times, and improve overall productivity. Dispatching rules are essential in scenarios where multiple

Distance selling refers to the commercial activity where goods or services are sold to consumers without face-to-face interaction between the seller and the buyer. This form of commerce typically occurs remotely, often through online platforms, catalogs, telephone orders, or mail-order systems. Understanding distance selling is crucial for businesses engaging in e-commerce and consumers purchasing goods

A distribution channel refers to the pathway or route through which goods or services travel from the producer or manufacturer to the end consumer. It is a crucial part of the supply chain that ensures products reach customers efficiently and effectively. Distribution channels can vary widely depending on the nature of the product, market characteristics,

A distributor brand, also known as a private label or store brand, refers to products that are exclusively sold by a specific retailer or distributor under their own brand name. Unlike national or manufacturer brands, distributor brands are created and marketed by the retailer or distributor themselves rather than by the original manufacturer of the

Dragon markets refer to emerging economies that exhibit rapid economic growth, substantial industrialization, and increasing integration into the global market. These markets are typically characterized by their significant potential for investment, production expansion, and consumption growth. This article explores the concept of dragon markets, their characteristics, examples, and their role in the global economy. What

DRTV advertising, also known as Direct Response Television advertising, is a marketing strategy where commercials prompt immediate action from viewers, typically encouraging them to make a purchase or contact the advertiser directly. This article delves into the concept of DRTV advertising, its methods, examples across industries, and its impact on consumer behavior and business outcomes.

Dual Distribution refers to a business strategy where a company uses multiple distribution channels to reach its customers. This article explores what dual distribution entails, reasons for its adoption, examples from different industries, and its impact on business operations and market reach. What is Dual Distribution? Definition Dual Distribution involves a company selling its products

Dual Pricing refers to the practice of charging different prices for the same product or service to different groups of customers. This article explores what dual pricing entails, why businesses implement it, examples from various industries, and its ethical and economic considerations. What is Dual Pricing? Definition Dual Pricing involves setting different prices for identical

Dumping is a business practice where a company sells goods in a foreign market at a price lower than their domestic market price or below their production cost. This article delves into what dumping entails, its effects on markets and trade relations, real-world examples, and the regulatory measures in place to address it. What is