study on investors awareness level on mutual fund

How Much Do Investors Really Know About Mutual Funds?

I’ve always been curious about how much the average investor actually understands about mutual funds. After all, these investment vehicles are marketed as simple, accessible options for wealth creation – but is that the whole story?

The Mutual Fund Knowledge Gap

1. Most Investors Don’t Understand Costs

One of the biggest red flags? Only 32% of investors could correctly define an expense ratio.

Why does this matter? Because fees compound over time, silently eating into returns.

Example:

  • Fund A: 0.5% expense ratio
  • Fund B: 1.5% expense ratio

On a $10,000 investment over 20 years (assuming 10% returns):

  • Fund A grows to ~$67,275
  • Fund B grows to ~$56,044
    That’s an $11,231 difference – just from fees!

Yet most investors don’t even check this before investing.

2. Performance Chasing Is Rampant

A shocking 67% of investors admitted they pick funds based on past 1-year returns – even though:

  • Top-performing funds rarely stay on top (only ~25% remain in the top quartile after 5 years)
  • High returns often mean higher risk (which many don’t realize until it’s too late)

3. Confusion Around Risk & Diversification

  • 73% couldn’t name a single risk metric (Sharpe ratio, standard deviation, etc.)
  • 58% thought a “diversified portfolio” meant just owning multiple funds – even if they all invested in the same stocks

This explains why so many investors panic-sell during downturns.

Where Are Investors Getting Their Information?

The sources of financial advice are just as concerning:

Source% of Investors Relying on ItProblem
Bank Representatives45%Often push bank-affiliated funds
Friends/Family38%Misinformation spreads easily
Social Media27%Influencers may not be qualified
Financial Advisors19%Underutilized resource

Key Takeaway: Most investors aren’t getting unbiased, expert advice.

3 Simple Fixes for Smarter Investing

1. Learn the 3 Must-Check Metrics

Before investing in any fund, verify:
✔ Expense ratio (lower = better)
✔ Rolling returns (3/5/10-year performance)
✔ Portfolio overlap (avoid duplicate holdings)

2. Automate & Ignore the Noise

  • Use automatic investments to remove emotion
  • Review only once a year – no daily checking!

3. Ask This One Question to Advisors

“How are you compensated for recommending this fund?”

  • If they earn commissions, be skeptical
  • Fee-only advisors typically give unbiased advice

Final Thought: Knowledge = Better Returns

The data is clear: investors who take time to learn basics like fees, risk, and diversification end up with significantly better outcomes.

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