Understanding Market and Opinion Research International
Market and Opinion Research International, commonly known as MORI, is a leading market research and consulting firm that specializes in gathering and analyzing data on consumer opinions, attitudes, and behaviors across various industries and sectors. Founded in the United Kingdom in 1969, MORI has established itself as a trusted provider of market intelligence, helping businesses, governments, and organizations make informed decisions based on actionable insights derived from rigorous research methodologies.
Key Points about Market and Opinion Research International (MORI)
- Market Research Services: MORI offers a wide range of market research services tailored to meet the specific needs of its clients. These services include consumer surveys, focus groups, in-depth interviews, online panels, social media listening, and data analytics. MORI employs both qualitative and quantitative research methods to collect and analyze data, providing clients with valuable insights into market trends, consumer preferences, and competitive dynamics.
- Global Reach: While originally based in the United Kingdom, MORI has expanded its operations globally and now serves clients across the world. With offices and fieldwork capabilities in multiple countries, MORI has the expertise and resources to conduct research projects in diverse geographic regions and cultural contexts. This global presence enables MORI to offer localized insights and support clients with international market expansion strategies.
- Expertise Across Industries: MORI has extensive experience working across a wide range of industries, including consumer goods, healthcare, technology, finance, automotive, telecommunications, and more. The company’s team of researchers, analysts, and consultants possess deep industry knowledge and expertise, allowing them to deliver actionable insights and strategic recommendations that drive business growth and success.
- Customized Solutions: MORI understands that every client is unique and faces distinct challenges and opportunities in their respective markets. Therefore, the company offers customized research solutions tailored to address the specific objectives and requirements of each client. Whether it’s measuring brand awareness, evaluating customer satisfaction, testing new product concepts, or assessing market potential, MORI designs research studies that deliver actionable insights and drive informed decision-making.
- Ethical Standards: As a reputable market research firm, MORI adheres to strict ethical standards and guidelines in all its research activities. The company ensures the confidentiality and anonymity of survey respondents, complies with data protection regulations, and upholds the highest standards of integrity and professionalism in its interactions with clients and participants. MORI’s commitment to ethical conduct enhances the credibility and reliability of its research findings.
Example of Market and Opinion Research International (MORI)
Let’s consider a hypothetical example of how MORI might help a consumer goods company:
ABC Company is a leading manufacturer of skincare products looking to launch a new line of anti-aging creams targeted at women aged 35-55. To better understand the needs, preferences, and purchase behavior of its target demographic, ABC Company engages MORI to conduct market research.
- Consumer Surveys: MORI designs and administers online surveys to a representative sample of women aged 35-55, asking questions about their skincare routines, concerns about aging, attitudes towards anti-aging products, and willingness to try new products.
- Focus Groups: MORI organizes focus group discussions with women in the target demographic to delve deeper into their perceptions of anti-aging creams, preferences for packaging and pricing, and perceptions of ABC Company’s brand compared to competitors.
- Data Analysis: MORI analyzes the survey data and focus group transcripts, identifying key themes, trends, and insights related to consumer preferences, purchase motivations, and competitive positioning.
- Strategic Recommendations: Based on its analysis, MORI provides ABC Company with strategic recommendations for the development and marketing of its new anti-aging cream line. This includes product features, branding strategies, pricing strategies, distribution channels, and promotional tactics aimed at maximizing market penetration and driving sales.
References:
Market & Opinion Research International Limited. (n.d.). Retrieved from https://moriresearch.com/
Market & Opinion Research International Limited. (2021). About Us. Retrieved from https://moriresearch.com/about-us/
Conclusion
Market and Opinion Research International (MORI) is a leading market research and consulting firm that specializes in gathering and analyzing data on consumer opinions, attitudes, and behaviors across various industries and sectors. With its global reach, industry expertise, customized solutions, and commitment to ethical conduct, MORI helps clients make informed decisions and drive business growth by providing actionable insights derived from rigorous research methodologies. Whether it’s measuring brand awareness, evaluating customer satisfaction, testing new product concepts, or assessing market potential, MORI delivers valuable insights that enable clients to stay ahead of the competition and succeed in today’s dynamic marketplace.