Marketing

Business buyer behavior refers to the decision-making process and actions undertaken by organizations when purchasing goods or services for their operations. Unlike consumer behavior, which focuses on individuals purchasing for personal use, business buyer behavior involves organizational buyers making purchasing decisions on behalf of their company or institution. Key Aspects of Business Buyer Behavior Business […]

A Buyers’ Market refers to a market condition in which there are more goods or services available for sale than there are buyers interested in purchasing them. In such a market, buyers have the advantage of plentiful choices, lower prices, and more favorable terms due to the surplus supply relative to demand. Significance of Buyers’

Cancellation price refers to the price at which a contract or an agreement can be terminated without financial penalty or with minimal costs. It is a crucial term in business and finance, especially in contracts involving services, subscriptions, or large purchases. How Cancellation Price Works Cancellation price is determined based on the terms outlined in

Business cannibalization occurs when a company’s new product or service reduces the sales or market share of its existing offerings. Essentially, it’s like a company eating away at its own profits by introducing a new product that competes with its current ones. How Does Cannibalization Happen? Cannibalization often happens unintentionally when a company launches a

A captive audience refers to a group of individuals who are confined or compelled to listen to a particular message, presentation, or advertisement without having the ability to easily avoid or ignore it. This term is commonly used in marketing and communication contexts to describe situations where people are effectively “captured” and exposed to specific

A captive market refers to a situation where a company or supplier has a unique advantage because buyers have limited or no alternative choices for a particular product or service within a specific market segment or geographical area. This lack of competition allows the company to exert significant control over pricing and terms, often leading

Captive-product pricing is a pricing strategy where a company sells a core product at a low price or even at a loss, with the intention of generating revenue from related or complementary products or services that are essential for the core product’s use. This strategy relies on capturing customers who are willing to purchase additional

Carriage Cost is an essential term in the business world, particularly in the context of shipping and logistics. It refers to the expenses incurred for transporting goods from one location to another. Whether you are a small business owner or a large corporation, understanding carriage costs is crucial for effective financial management. What is Carriage

Catalogue stores are retail establishments that primarily sell goods through catalogues rather than traditional storefronts. These stores allow customers to browse and order merchandise from printed or online catalogues, offering a wide range of products that can be delivered directly to the customer’s home or picked up at designated locations. 1. Characteristics of Catalogue Stores

A Category Killer refers to a retail or business strategy where a company dominates and excels within a specific product category, often to the extent of driving smaller competitors out of business. This term is frequently used in marketing and retail industries to describe a business that offers an extensive selection of products within a