Marketing

The term “Yellow Book” evokes different meanings depending on the context. For some, it recalls the historical directories of businesses and services that once dominated American cities. For others, it signifies the modern “Generally Accepted Government Auditing Standards” (GAGAS), a cornerstone of government accountability and transparency. In this article, I will explore the evolution of […]

As someone deeply immersed in the finance and accounting fields, I’ve always been fascinated by how businesses adapt to technological and socioeconomic changes. One of the most iconic examples of this adaptation is the Yellow Pages. What began as a simple directory for businesses and services has evolved into a symbol of how industries navigate

Zone pricing is a pricing strategy that has gained significant traction in the US market, particularly in industries like retail, logistics, and e-commerce. As someone who has spent years analyzing pricing models, I find zone pricing to be one of the most fascinating yet misunderstood strategies. It’s not just about setting different prices for different