Marketing

A Priori Segmentation is a marketing strategy used by businesses to divide their target market into distinct groups based on predefined criteria. This guide will explain what a priori segmentation is, why it is important, and provide examples to help you understand the concept better. What is A Priori Segmentation? Definition of A Priori Segmentation […]

Arbitrage is a common term in finance and investing. It is a strategy used by traders to take advantage of price differences in different markets. This guide will explain what arbitrage is, why it is important, and provide examples to help you understand the concept better. What is Arbitrage? Definition of Arbitrage Arbitrage is the

The term “arm’s length” is often used in business, finance, and law. It describes a certain kind of relationship or transaction between parties. This guide will explain what “arm’s length” means, why it matters, and provide an example to make it clear. What is an Arm’s Length Transaction? Definition of Arm’s Length An arm’s length

“At And From” is a term commonly used in shipping and trade contracts to specify the starting point of a freight charge or other related costs associated with transportation. It defines the location from which charges for transportation are calculated, typically from a specific point such as a port or warehouse. Key Aspects of “At

Audience research refers to the systematic study and analysis of the characteristics, behaviors, preferences, and demographics of a specific audience group. It is conducted to gain insights into how audiences interact with media, products, services, or content. Audience research plays a crucial role in various industries, including media, advertising, marketing, and entertainment, by providing data-driven

An Augmented Product refers to a product that goes beyond its core physical attributes and basic functions to include additional features and benefits that enhance its value to customers. It is part of the product offering that includes extra services, warranties, delivery options, customer support, and other enhancements aimed at exceeding customer expectations and creating

An Automated Answer refers to a system or technology that provides responses to queries or inquiries automatically, without human intervention. It is commonly used in customer service, technical support, and information retrieval scenarios to deliver quick and efficient responses to users. Types of Automated Answers Automated Answers can be categorized into several types based on

Available Market refers to the portion of the total market demand for a product or service that a company can realistically target and serve. It represents the specific segment of customers who are willing and able to purchase a company’s offerings within a defined geographical area or industry sector. Significance of Available Market Understanding the

In commodities trading, backwardation refers to a situation where the spot price of a commodity is higher than its futures price. This market condition typically occurs when the demand for immediate delivery of a commodity exceeds its supply, causing the spot price to rise above the futures price. Backwardation is opposite to contango, where futures

In business and marketing, a backward channel refers to the distribution process where products or services move from the end consumer back through the distribution network towards the manufacturer or supplier. Unlike traditional forward channels that move products from manufacturer to consumer, backward channels involve reverse logistics, recycling, or returns management. Key Characteristics of a