Marketing

Demand-pull inflation occurs when the overall demand for goods and services in an economy outpaces its aggregate supply. This phenomenon leads to a general rise in the price level across various sectors, driven primarily by consumer demand. Key Aspects of Demand-Pull Inflation Mechanisms and Examples Mechanisms of Demand-Pull Inflation Example of Demand-Pull Inflation Housing Market […]

Demarketing is a strategic marketing approach where companies deliberately reduce demand for their products or services. This is done to align sales with available capacity, regulatory constraints, or to manage consumer behavior. Key Aspects of Demarketing Importance and Benefits Strategic Management Regulatory Compliance Examples of Demarketing Healthcare Sector Energy Sector Strategies and Implementation Pricing Strategies

Demographic segmentation is a marketing strategy that divides a market into distinct groups based on demographic factors. These factors include age, gender, income, education, occupation, family size, marital status, ethnicity, and nationality. By categorizing consumers into specific demographic segments, businesses can tailor their marketing efforts to better meet the needs and preferences of each group.

The depth of product line refers to the number of variations of a single product that a company offers. This includes different models, sizes, colors, and any other variations of the product. The depth of a product line is an important aspect of a company’s product mix strategy, as it allows businesses to cater to

A diary panel is a research method where a group of participants, known as panel members, are asked to keep a detailed record of their activities, purchases, or behaviors over a specified period. This method is widely used in marketing research to gather insights into consumer behavior, preferences, and patterns. Key Features of Diary Panels

Differential pricing refers to a pricing strategy where a company sets different prices for the same product or service based on various factors such as customer segment, location, time of purchase, or quantity purchased. This strategy allows businesses to maximize revenue by charging different prices to different customers or in different situations. Key Aspects of

Differentiated marketing is a strategic approach where a company targets different market segments with unique marketing strategies and product offerings tailored to each segment’s specific needs and preferences. This strategy acknowledges that not all customers are alike and seeks to maximize the appeal of products or services to diverse groups of consumers. Key Aspects of

Diffusion of innovation refers to the process by which new ideas, products, or technologies spread through a society or market over time. It is a concept that explains how innovations are adopted and accepted by individuals or groups within a population. This theory, originally developed by Everett Rogers in 1962, identifies key factors that influence

Direct-action advertising refers to a marketing strategy aimed at prompting immediate action from the audience. It is designed to elicit a specific response from potential customers, such as making a purchase, signing up for a service, or visiting a store. Unlike brand-building advertising, which focuses on long-term brand awareness, direct-action advertising seeks to generate immediate

A discriminating monopoly occurs when a single entity dominates a market and discriminates in pricing, terms, or access to its goods or services based on various factors such as location, customer type, or purchasing power. Unlike a standard monopoly where a single seller controls the market, a discriminating monopoly adds the element of differential treatment