Marketing

Cost-plus pricing is a pricing strategy where a company sets the price of its product or service by calculating all costs involved in production and adding a markup (profit margin) to determine the selling price. This approach ensures that the company covers all expenses and generates a desired profit on each unit sold. How Cost-Plus […]

Coupon Stripping is a financial process where the interest payments (coupons) and the principal repayment of a bond are separated into two distinct financial instruments. This practice is common in the bond market and allows investors to purchase either the interest payments or the principal repayment separately. How Does Coupon Stripping Work? The Basics When

A CRM system, short for Customer Relationship Management system, is a software tool used by businesses to manage interactions with current and potential customers. This article aims to explain what CRM systems are, their functionalities, and provide examples to illustrate their application in business operations. What are CRM Systems? Definition CRM systems are software platforms

Crossing the Chasm refers to a critical stage in business growth where a new product transitions from early adopters to mainstream market acceptance. This article aims to explain Crossing the Chasm in simple terms, provide examples, and highlight its significance in business strategy. What is Crossing The Chasm? Definition Crossing the Chasm is a concept

Cross-selling is a sales technique used by businesses to encourage customers to purchase additional products or services related to their original purchase. This article aims to explain cross-selling in simple terms, provide examples, and highlight its significance in business strategy. What is Cross-Selling? Definition Cross-selling involves suggesting complementary or related products or services to customers

The current marketing situation is an essential component of any business strategy. It provides a snapshot of the market environment in which a company operates, including insights into competitors, customer behavior, and market trends. In this article, we will explain the concept of the current marketing situation in simple terms, provide references, and give an

Customer Acquisition Costs (CAC) represent the expenses a business incurs to acquire a new customer. This article explores the definition, calculation methods, significance, and real-world examples of CAC to illustrate its importance in business operations. Key Points about Customer Acquisition Costs Exploring Customer Acquisition Costs in Detail Understanding CAC Calculation CAC can be calculated using

Customer agents play a vital role in businesses by interacting directly with customers to address inquiries, provide support, and ensure satisfaction. This article explores the definition, responsibilities, and importance of customer agents, along with real-world examples to illustrate their impact. Key Points about Customer Agents Exploring Customer Agents in Detail Let’s delve deeper into the

Customer Coalitions refer to collaborative alliances formed among customers to leverage collective purchasing power or influence over businesses. This article explores the concept of Customer Coalitions, its significance in consumer behavior, and provides practical examples to illustrate its application in various industries. Key Points about Customer Coalitions Exploring Customer Coalitions in Detail Let’s delve deeper

Customer Delivered Value (CDV) is a concept that focuses on the value perceived and received by customers from products or services they purchase from a business. This article explores the meaning of CDV, its significance in business strategy, and provides practical examples to illustrate its application in real-world contexts. Key Points about Customer Delivered Value