Marketing

Conversational systems are transforming the way businesses interact with customers and manage internal processes. These systems use artificial intelligence (AI) to facilitate human-like conversations between machines and people. This guide will explain what conversational systems are, how they work, and provide examples to help you understand their significance. What Are Conversational Systems? Conversational systems are […]

Copy testing is a crucial process in marketing and advertising that evaluates the effectiveness of advertisements, promotional materials, or marketing messages before they are launched to the public. It helps businesses ensure that their communication efforts resonate with the target audience and achieve the desired objectives. For learners of accounting and finance, understanding copy testing

A core product is the central offering or main item that a company sells to its customers. It forms the foundation of the company’s business strategy and represents the primary value that customers seek when engaging with the business. Understanding the concept of a core product is crucial for both accounting and finance professionals as

Corporate brand licensing refers to the contractual agreement where a company (licensor) grants permission to another party (licensee) to use its brand name, logo, trademark, or other intellectual property for specific products or services. This strategy allows companies to expand their brand presence into new markets or product categories without directly manufacturing or distributing those

Corporate brand strategy refers to the deliberate and systematic approach that organizations use to develop, manage, and promote their brand identity and reputation. It involves defining the unique attributes and values that distinguish a company from its competitors and aligning these with the company’s business objectives and customer expectations. Importance of Corporate Brand Strategy Corporate

Corporate VMS, short for Corporate Vertical Marketing System, refers to a strategic approach where multiple entities within the same corporate group collaborate to enhance marketing and distribution efforts. This system integrates various business functions across different levels of a corporate hierarchy to achieve synergistic advantages in marketing, distribution, and customer service. Importance of Corporate VMS

Cosmetic customization refers to the practice of making superficial or surface-level changes to a product or service without altering its core functionality or performance. These modifications are primarily aimed at enhancing the aesthetic appeal or perceived value of the offering to cater to specific customer preferences or market demands. Importance of Cosmetic Customization Cosmetic customization

Cost and Freight (CFR) is an international trade term used in contracts where the seller is responsible for arranging and paying the costs and freight necessary to bring goods to a named destination port. It is part of the Incoterms, a set of standardized terms published by the International Chamber of Commerce (ICC) that define

Cost per enquiry refers to the total expenses incurred by a company to generate and manage a single customer inquiry. This metric includes all direct and indirect costs associated with marketing and sales efforts aimed at attracting potential customers and handling their inquiries effectively. Calculation of Cost Per Enquiry Direct Costs Direct costs are expenses

Cost-plus pricing is a pricing strategy where a company sets the price of its product or service by calculating all costs involved in production and adding a markup (profit margin) to determine the selling price. This approach ensures that the company covers all expenses and generates a desired profit on each unit sold. How Cost-Plus